Meet Amy Schmitz — The American Artisan Behind BeAlice
Every BeAlice piece begins with a story, a sketch, and a commitment to craftsmanship. As a designer and artisan, Amy hand‑sews nearly half of every collection herself, ensuring each bag carries the integrity, precision, and soul of true American craftsmanship.
Customize Your Fall BeAlice handbag
Select Your BeAlice Style Bag
Choose from three signature BeAlice silhouettes — each handmade in Minnesota, crafted in limited quantities, and personally curated for your Las Vegas styling experience.
The Baby Blair (left) — The Blair’s scaled‑down sister. A hands‑free, sculpted mini that keeps the iconic detailing while offering effortless movement.
- The Blair (middle) — Our signature shoulder bag. Soft, structured leather with a tailored silhouette that transitions seamlessly from daytime refinement to evening glamour.
- The Tote (right) — Timeless structure with elevated everyday versatility. Spacious enough for everything you need, yet polished enough to make a statement
Leather Options
Select from premium American leathers curated exclusively for this limited BeAlice release.
Each finish is hand‑selected by Amy for richness, texture, and season‑ready elegance—materials chosen to complement the sculpted silhouettes presented during your private styling experience.
Smooth Luxe Leather — A refined, polished finish with a modern edge. Clean, sculpted, and effortlessly sophisticated.
Signature Suede — Soft, velvety, and richly tactile. A luxurious matte texture that brings depth and quiet elegance to any silhouette.
Leather Colors
A curated palette of rich, designer‑grade hues—selected to elevate each BeAlice silhouette with timeless sophistication.
- Jet Black — Iconic, bold, and endlessly versatile.
- Cognac — Warm, classic, and beautifully saturated.
- OxBlood (or Burgundy Suede) — Deep, sculptural richness with a luxurious, evening‑ready edge.
- Chocolate Brown Suede — Velvety, dimensional, and quietly luxurious.
- Forest Green Suede — Rich, earthy, and elegantly unexpected—an elevated statement with depth and texture.
Tassel Accessories
Effortless versatility for the modern muse. Explore the refined functionality of our premium nylon liner—curated exclusively for this limited BeAlice release.
Selected for its sleek finish, durability, and season‑ready performance, this modern interior adds a polished, lightweight structure to every silhouette. Elevate your BeAlice bag with our detachable tassel accents - where quiet luxury meets playful movement. Crafted from smooth leather and our finest suede.
Why our Tassels?
one - for drama - add a whisper of bohemian elegance or western chic edge to your crossbody, shoulder bag or tote.
Off for Minimalism
Strip it back to sleek sophistication for boardrooms, evenings out, or travel.
Interior Color
Explore the refined functionality of our premium nylon liner—curated exclusively for this limited BeAlice release.
Selected for its sleek finish, durability, and season‑ready performance, this modern interior adds a polished, lightweight structure to every silhouette.
Luxury Fur Options
A curated selection of premium, designer‑grade fur prints—crafted in limited quantities and offered exclusively for this BeAlice release. Each option is available in fully printed or mixed‑material configurations for a bespoke, sculpted finish.
Fawn Blair — Offered in full fawn print on both sides for a bold, statement look, or fawn print on one side with leather on the other for a refined, mixed‑texture silhouette. Price $1,200.00
Cow Print Blair — Available in full cow print on both sides for a striking, modern edge, or cow print on one side with leather on the other for a balanced, elevated contrast. Price $1,500.00
Strap Customization
Elevate your BeAlice silhouette with a curated selection of premium, designer‑grade straps—each crafted for comfort, presence, and sculpted sophistication. All leather straps can be customized in the leather of your choice, allowing you to create a truly bespoke combination. (Solid Brass Chain excluded from leather customization.
- Studded Brass Shoulder Strap — 1" wide A bold, sculptural shoulder strap accented with hand‑set brass studs. Choose your preferred leather for a personalized, elevated finish.
- Spiked Brass Shoulder Strap — 1" wide A statement‑making shoulder strap featuring polished brass spikes. Fully customizable in the leather of your choice for a striking, modern edge.
- Skinny Crossbody Strap — ½" wide Lightweight, refined, and perfect for hands‑free styling. Select your leather to create a tailored, minimalist look.
- Wide Crossbody Strap — 1" wide A comfortable, architectural crossbody option with a strong, balanced presence. Customize in any leather to complement your chosen silhouette.
- Solid Brass Chain Crossbody A luxury chain option crafted entirely from solid brass. Sleek, sculptural, and non‑customizable—designed to stand alone as a statement piece.
Brass Rivets and Spikes
A refined selection of designer‑grade brass hardware—each piece chosen for its sculptural detail, durability, and elevated finish. These accents allow you to personalize your BeAlice silhouette with a touch of bold sophistication or subtle edge, creating a look that feels uniquely yours.
- Curated Brass Rivets — Classic, polished, and beautifully dimensional. Perfect for adding refined structure and a touch of quiet luxury.
- Sculpted Brass Spikes — Modern, striking, and artfully bold. Designed to bring expressive character and elevated attitude to any customized strap or silhouette.
Exclusive DSM Luxury Founder Experience
A rare, invitation‑only opportunity to meet BeAlice founder Amy Schmitz in Las Vegas for a private, one‑on‑one styling session.
Secure one of only 60 bespoke BeAlice handbags, crafted exclusively for this limited release. Each piece is personally curated with Amy to match your individual style and Fall aesthetic
Exclusive Founder Pricing
The Tote (top) — Timeless structure with elevated everyday versatility. Spacious enough for everything you need yet polished enough to make a statement. $995.
Fur tote is $1,200 for fur on one side and one side leather.
$1,500 for two sides of fur on the tote.
The Blair (middle) — Our signature shoulder bag. Soft, structured leather with a tailored silhouette that transitions seamlessly from daytime refinement to evening glamour. $795.
The Baby Blair (bottom)— The Blair’s scaled‑down sister. A hands‑free, sculpted mini that keeps the iconic detailing while offering effortless movement. $595.