DSM Luxury Sponsored
DSM Luxury Sponsored
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    • About DSM Luxury
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  • Home
  • About DSM Luxury
  • Services
  • Automotive
  • Fashion
  • Motorsports
  • Auto Fashion
  • Home Showcases
  • Hangar Events
  • Yachting
  • Passport
  • Luxury Guide
  • Golf
  • Contact US

DSM Luxury Automotive

Automotive Launches & Sales Events

Since launching in May 2009, DSM Luxury has masterfully crafted and executed more than 215 elite luxury sales events, collaborating with upwards of 675 sponsors and welcoming over 15,000 esteemed guests. 

These events have included over 50 New Model Launches and Sales Events for branding including Rolls Royce, Bentley, Aston Martin, Lamborghini, Porsche, Audi, BMW, Cadillac, Mercedes, Maserati, McLaren, MINI Cooper, Land Rover, Jaguar, Lincoln and Dodge.

These events have been hosted with O’ Gara, Rusnak Automotive Group, Sonic Automotive Group, Findlay, Fletcher Jones in Beverly Hills, Los Angeles, Pasadena, Woodland Hills, Newport Beach, Irvine, Costa Mesa, and Las Vegas.

view past events here

Local, Regional and National Product Launches

DSM Luxury has a distinguished history of organizing in-dealership new model launches that span local, regional, and national scales. The portfolio boasts illustrious brands such as Rolls Royce, Bentley, Aston Martin, Porsche, Land Rover, Jaguar, BMW, MINI Cooper, and Cadillac. 

View North American Debut Here

Offsite "Ride & Drive" Events

DSM Luxury's signature Offsite ‘Ride and Drive’ Events have consistently unveiled new models, offering Ride & Drive experiences across various cities. These events have featured an array of prestigious automotive brands, including McLaren, Rolls Royce, Bentley, Aston Martin, Lamborghini, Porsche, Mercedes, Audi, Land Rover, Jaguar, and BMW, over several years. 

View Past "Ride & Drive" Events Here

Off-site Branding & Event Sponsorships

DSM Luxury also offers off-site branding and event sponsorships, consistently debuting new models over multiple years. These events have spanned various cities and have featured elite brands such as Mercedes McLaren, Rolls Royce, Bentley, Aston Martin, Lamborghini, Porsche, Mercedes, Audi, Land Rover, Jaguar, and BMW. 

View Off-site Automotive displays

Holiday Style Events

DSM Luxury hosts elegant December Fashion Events in dealerships, enhancing the festive atmosphere and supporting year-end sales with style and sophistication. 

Visit Holiday Style with Rolls Royce and Bentley in Beverly Hills

DSM Luxury's Auto Fashion

DSM Luxury’s Auto Fashion Events distinctively highlight new models by pairing them with renowned fashion brands, captivating shows, and opulent displays, offering a unique presentation that blends automotive excellence with haute couture.

View Aston Martin Rapide Launch Here

Auto Fashion New Model Launch for Porsche

DSM Luxury Group has a rich history of producing numerous New Model Launches for Porsche, catering to a variety of dealerships with exceptional events. 

VIew Porsche Auto Fashion Launch Here

Newport Beach Auto Fashion

At the Newport Beach Auto Fashion event, DSM Luxury Group unveiled new models for Bentley, Porsche, and Audi. Each brand was showcased with its own unique luxury displays and fashion elements, providing a distinct and sophisticated experience at their respective dealerships. 

View Newport Beach Auto Fashion Here

Past Event Videos

Grand Opening Events

DSM Luxury Automotive Events

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    • About DSM Luxury
    • Services
    • Automotive
    • Fashion
    • Motorsports
    • Auto Fashion
    • Home Showcases
    • Hangar Events
    • Yachting
    • Passport
    • Luxury Guide