DSM Luxury Automotive


Automotive Launches & Sales Events

Since our debut in May 2009, DSM Luxury has created and produced over 165 Exclusive Luxury Sales Events, with over 550 Sponsors and had in attendance over 15,000 Guests.

These events have included over 50 New Model Launches and Sales Events for branding including Rolls Royce, Bentley, Aston Martin, Lamborghini, Porsche, Audi, BMW, Cadillac, Mercedes, Maserati, McLaren, MINI  Cooper, Land Rover, Jaguar, Lincoln and Dodge.

These events have been hosted at some of the Top Dealerships in Beverly Hills, Los Angeles, Pasadena, Woodland Hills, Newport Beach, Irvine, Costa Mesa, and Las Vegas.


Local, Regional, & National Product Launches

We have created and produced in-dealership new model launches on the Local, Regional, & National Debut Levels.

These brands have included Rolls Royce, Bentley, Aston Martin, Porsche, Land Rover, Jaguar, BMW, MINI Cooper, and Cadillac.


Offsite "Ride & Drive" Events

DSM Luxury's Offsite 'Ride & Drive" Events have introduced new models with Ride & Drives options at several of our events for multiple years, in different ciies for brands including McLaren, Rolls Royce, Bentley, Aston Martin, Lamborghini, Porsche, Mercedes, Audi, Land Rover, Jaguar, and BMW. 

DSM Luxury's Auto Fashion

Auto Fashion New Model Launch Events for Aston Martin

DSM Luxury's Auto Fashion events Showcase New Models in a very unique way by introducing them with Fashion Brands, Shows and Luxury Displays.

Auto Fashion New Model Launch for Porsche

We have produced several New Model Launches for Porsche for multiple dealerships.

Newport Beach Auto Fashion

During the Newport Beach Auto Fashion, we launched New Models for Bentley, Porsche and Audi, simultaneously with different Luxury Displays and Fashions for each brand at the connected dealerships.

Past Event Videos

Grand Opening Events

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