DSM Luxury Automotive
Automotive Launches & Sales Events
Since launching in May 2009, DSM Luxury has masterfully crafted and executed more than 215 elite luxury sales events, collaborating with upwards of 675 sponsors and welcoming over 15,000 esteemed guests.
These events have included over 50 New Model Launches and Sales Events for branding including Rolls Royce, Bentley, Aston Martin, Lamborghini, Porsche, Audi, BMW, Cadillac, Mercedes, Maserati, McLaren, MINI Cooper, Land Rover, Jaguar, Lincoln and Dodge.
These events have been hosted with O’ Gara, Rusnak Automotive Group, Sonic Automotive Group, Findlay, Fletcher Jones in Beverly Hills, Los Angeles, Pasadena, Woodland Hills, Newport Beach, Irvine, Costa Mesa, and Las Vegas.
Local, Regional and National Product Launches
DSM Luxury has a distinguished history of organizing in-dealership new model launches that span local, regional, and national scales. The portfolio boasts illustrious brands such as Rolls Royce, Bentley, Aston Martin, Porsche, Land Rover, Jaguar, BMW, MINI Cooper, and Cadillac.
Offsite "Ride & Drive" Events
DSM Luxury's signature Offsite ‘Ride and Drive’ Events have consistently unveiled new models, offering Ride & Drive experiences across various cities. These events have featured an array of prestigious automotive brands, including McLaren, Rolls Royce, Bentley, Aston Martin, Lamborghini, Porsche, Mercedes, Audi, Land Rover, Jaguar, and BMW, over several years.
Off-site Branding & Event Sponsorships
DSM Luxury also offers off-site branding and event sponsorships, consistently debuting new models over multiple years. These events have spanned various cities and have featured elite brands such as Mercedes McLaren, Rolls Royce, Bentley, Aston Martin, Lamborghini, Porsche, Mercedes, Audi, Land Rover, Jaguar, and BMW.
Holiday Style Events
DSM Luxury hosts elegant December Fashion Events in dealerships, enhancing the festive atmosphere and supporting year-end sales with style and sophistication.