Luxury on the Links
A DSM Luxury Golf Experience
Where Golf Meets Luxury, Style, and Curated Community
Launching in Beverly Hills, Los Angeles, Newport Beach, and Las Vegas, Luxury on the Links™ is DSM Luxury’s newest signature program — blending elite golf culture with fashion, performance, and exclusive access across four iconic markets.
Private. Curated. Invitation‑Only.
This is golf reimagined for the modern luxury lifestyle.
Swing into Luxury
Premium Golf Experience
Luxury on the Links™ activates across four of the West Coast’s most influential luxury markets — Beverly Hills, Los Angeles, Newport Beach, and Las Vegas — each offering its own curated golfer group and partner ecosystem.
In Beverly Hills, guests enjoy private previews, luxury retail partners, and exclusive fittings, while Los Angeles brings a fashion‑forward golf culture powered by performance technology and elite training centers.
Newport Beach delivers coastal luxury through private clubs and lifestyle‑driven activations, and Las Vegas elevates the experience with high‑energy golf environments, VIP hospitality, and destination‑level partners.
Across all four cities, guests are introduced to the latest in golf fashion and luxury athleisure, featuring new-season apparel drops, performance wear innovators, footwear and accessory designers, and limited‑edition collaborations — presented with the polish of a fashion preview rather than a traditional demo.
The program also showcases premium equipment and technology, including new club launches, custom fittings, swing‑analysis tech, high‑end equipment previews, and brand activations designed specifically for affluent, golf‑obsessed audiences.