Luxury After 5

Luxury After 5 brings established luxury brands and the next generation of innovation together for an exclusive evening of discovery, conversation and connection. From automotive, yachting, fashion and jewelry to wealth, real estate, AI, technology and clean energy, each category is carefully curated to introduce exceptional brands to discerning luxury consumers and business leaders.

Hosted by DSM Luxury - Learn More Here

What to Expect

A Curated Luxury Experience: Discover a carefully selected collection of brands across luxury automotive, yachting, jewelry, fashion, beauty, real estate, wealth, travel, AI, technology, clean energy and lifestyle.
Meaningful Connections: Meet luxury consumers, HNW/UHNW guests, business owners and professionals in an intimate cocktail reception environment.
Exclusive Category Displays: Experience just one selected partner from each participating category, creating a diverse evening without competing displays.
Luxury Meets Innovation: Explore established luxury alongside emerging AI, technology, clean energy and next-generation products and services.
Cocktails, Conversation & Discovery: Enjoy an elevated Thursday evening designed around personal interaction, new discoveries and lasting relationships.

View Past Event Photos Here

Why Partner With Luxury After 5?

Luxury After 5 is more than an evening of luxury. It is an opportunity to showcase your brand, build meaningful relationships and become part of a carefully curated experience.

Showcase Your Brand: Present your products, services and innovations in an intimate luxury environment designed for personal engagement.
Meet the Right Audience: Connect directly with HNW and UHNW consumers, business owners, executives, yacht owners, homeowners and luxury buyers.
Own Your Category: Each participating category is represented by one exclusive partner, eliminating competing displays and giving your brand a distinct presence.
Host Your Clients: Invite and personally host up to six of your own clients, prospects or VIP guests as part of the evening.
Build New Relationships: Engage with DSM Luxury guests, fellow partners and business leaders through cocktails, conversation and curated introductions.

EXPERIENCE LUXURY AFTER 5

Location

Thursday, November 19th, 2026| 5:00 PM - 7:30 PM
Paséa Hotel & Spa | Huntington Beach, California
The Blue Room & Terrace

Join us for an intimate three-hour evening of cocktails, curated luxury displays, emerging innovation and meaningful connections, bringing together 100–125 invited DSM Luxury guests and Exclusive Category Partners.

Visit Pasea Hotel & Spa Here

Explore the Space

Take a 360° Tour of The Blue Room & Terrace over 6,000 sq ft.

A unique blend of indoor/outdoor space, the Blue Room & Terrace venue. Hardwood floors and expansive windows abound in the Blue Room, while the alfresco Blue Room Terrace opens up to sun, sea, and palm trees.

View The Space

Become an Exclusive Category Partner

Showcase Your Brand. Host Your Clients. Connect With New Luxury Buyers.

Luxury After 5 | The Fall Collection offers select companies the opportunity to represent their category exclusively within an intimate luxury sales experience. From established luxury brands to the next generation of AI, technology, clean energy and lifestyle innovation, each partner becomes part of a carefully curated evening designed around personal engagement, discovery and relationships.

Here’s How We’ll Showcase Your Brand:

Exclusive Category Positioning: Represent your approved category exclusively, with no competing partner from the same category.
Curated Brand Display: Showcase your products, services or technology in a premium environment designed for interaction and discovery.
Host Your Own Guests: Invite and personally host up to six clients, prospects or VIP guests as part of your partnership.
Meet the DSM Luxury Community: Engage with invited HNW and UHNW consumers, business owners, executives and luxury buyers.
Personal Introductions: DSM Luxury will help facilitate relevant introductions and conversations throughout the evening.
Pre-Event Visibility: Your company will be featured as an Exclusive Category Partner within Luxury After 5 event communications leading up to the experience.

Only 12 Exclusive Category Partnerships Available

One Company Per Category | Partnership Investment: $4,500

Once a category is committed, that category is closed.

Who You’ll Meet

For 17 years, DSM Luxury has built relationships through exclusive luxury sales experiences, bringing together affluent consumers, business owners, executives and luxury enthusiasts who appreciate exceptional products, services and new discoveries.

Luxury After 5 | The Fall Collection brings that community together again for an intimate evening at Paséa Hotel & Spa, joined by clients and guests personally invited by our Exclusive Category Partners.

Expect to Connect With:

HNW & UHNW Guests: Affluent consumers with an established interest in luxury products, services and experiences.
Business Owners & Executives: Successful professionals and decisionmakers representing a variety of industries throughout Southern California.
Luxury Consumers & Collectors: Guests with interests spanning automotive, yachting, jewelry, fashion, real estate, travel, beauty, wellness and the luxury home.
Yacht Owners & Luxury Lifestyle Clients: Past DSM Luxury guests and clients connected to our years of yachting and luxury lifestyle experiences.
Early Adopters & Innovators: Affluent consumers and business leaders interested in discovering emerging AI, technology, clean energy and next-generation products.
Partner-Hosted Guests: Each Exclusive Category Partner may personally invite and host up to six clients, prospects or VIP guests, adding new relationships to the evening.

Luxury After 5 is intentionally intimate, creating an environment where brands and guests have time to meet, have meaningful conversations, experience new products and develop relationships that can continue well beyond the evening.

Why DSM Luxury? Your Trusted Partner in Fashion and Luxury Events

For over 17 years, DSM Luxury has been at the forefront of curating exceptional experiences for the world’s most prestigious brands. With a proven track record of introducing new collections and elevating luxury brands to new heights, we are trusted by some of the most iconic names in fashion, jewelry, and luxury automotive.

Our expertise spans hosting exclusive events in Beverly Hills, Los Angeles, and Las Vegas, where we’ve worked with renowned luxury and fashion leaders, including: Hublot, Zegna, Breitling, Hugo Boss, Chloe, Canali, Porsche Design, Ralph Lauren, Tod's, Graff Diamonds, Chopard, Piaget, Panerai, Buccellati, Jason of Beverly Hills, Black Starr & Frost, David Orgel, Hearts on Fire, Parmigiani, Rolex, Jaeger-LeCoultre, Mikimoto, Richard Mille, David Yurman, ETRO, Hearts on Fire, MCM, UNO de 50, Mulberry, Pucci, Anne Fontaine, Judith Ripka, de Grisogono, Carolina Herrera, Rolls Royce, Bentley, Aston Martin, Lamborghini, Mercedes, Maserati, McLaren, just to mention a few.

We bring unparalleled experience, connections, and a deep understanding of the luxury lifestyle ecosystem, ensuring that every event we host is nothing short of extraordinary. Fashion After 5 is no exception—it is the natural extension of our commitment to excellence, bringing together the best of fashion, creativity, and innovation under one roof.

When you partner with DSM Luxury, you are joining a legacy of success, trust, and prestige. Together, let’s create moments that resonate far beyond the event, leaving a lasting impression on clients, buyers, and influencers alike.